You cannot simply call Oslo Stock Exchange and buy stocks directly. To trade stocks you need a middleman — a broker. The broker is licensed to execute purchases and sales on your behalf, and provides the platform you trade through.
Today almost all brokers are digital, and you trade via an app or website — not by phone as in the old days.
Provides personal advice, portfolio management and tailored investment solutions. Used by larger investors and institutions. Expensive — high fees and commissions. Examples: private banking divisions at DNB and Nordea.
No personal advice — you make all decisions yourself. In return, costs are far lower. This is what the vast majority of private investors use today. Examples: Nordnet, DNB Aksjehandel, Kron.
Brokers make money in several ways:
Market leader for private investors in the Nordic region. Wide selection of stocks, funds and ETFs. Offers share savings account (ASK), investment account and pension savings. Competitive brokerage and monthly savings without brokerage fees.
Norway is largest bank offers stock trading integrated into its online banking. Convenient if you are already a DNB customer. Slightly higher brokerage than Nordnet on individual stocks.
Norwegian app aimed at beginners. Simple interface, low costs on fund savings and automatic monthly savings. Limited selection compared to Nordnet.
Dutch online broker with very low brokerage on foreign stocks and ETFs. Popular among experienced investors who trade frequently. Does not offer ASK — important to note for Norwegian tax purposes.
Many experienced investors use one broker for fund savings (often Nordnet via ASK) and another for individual stocks with low brokerage (often DEGIRO for foreign stocks). There is no reason to limit yourself to one broker if you can save money by combining them.